Creative Approval Workflow Control
A structured enforcement pipeline that governs creative actions from submission to execution. Governance above automation. Creative execution follows defined authority, not informal momentum.
Workflow Overview
Creative Governance enforces a deterministic workflow above automation. Campaign launches, budget shifts, and multi-channel releases remain locked until the workflow clears the action. :contentReference[oaicite:1]{index=1}
Submit
Create a governed action object.
Score
Layer-7 evaluates risk and tier.
Route
Authority routing by threshold.
Decide
Approve, reject, modify, escalate.
Gate
Release execution only after clearance.
Audit
Record full decision trace.
Step 1: Submission
Structured inputs only. Submission creates a governed object; unstructured triggers are not permitted. :contentReference[oaicite:2]{index=2}
Submission inputs
- Campaign title
- Target channels
- Budget allocation
- Scheduled release window
- Exposure level + assigned team
Why structure matters
- Clear action ownership
- Consistent risk evaluation
- Non-bypassable authority routing
- Defensible release documentation
Step 2: Risk Evaluation
Layer-7 scoring output. The action is evaluated using configured risk factors and thresholds for the deployment environment. :contentReference[oaicite:5]{index=5}
Risk factors
- Financial exposure
- Brand impact
- Legal sensitivity
- Cross-channel amplification
- Historical risk indicators
Outputs
- Risk score
- Risk tier (1–4)
- Required authority level
- Policy flags (optional)
Step 3: Authority Routing
Non-bypassable routing. Workflow routes actions according to authority requirements by tier. :contentReference[oaicite:8]{index=8}
Routing by tier
- Tier 1 → Operator
- Tier 2 → Creative Lead
- Tier 3 → Compliance + Executive
- Tier 4 → Executive-level approval required
Escalation triggers
- Risk score exceeds assigned authority
- Budget exceeds threshold
- Multi-channel exposure crosses limit
- Policy violation detected
Step 4: Decision Handling
Recorded and traceable. Approvers may approve, reject, request modification, or escalate. Every decision is logged. :contentReference[oaicite:11]{index=11}
Decision options
- Approve
- Reject
- Request modification
- Escalate
Logged attributes
- Timestamp
- Role identity
- Decision record
- Reason code (if rejected)
Step 5: Execution Gate
Automation subordinated to governance. Only approved actions trigger downstream systems. If approval is incomplete, execution remains locked. :contentReference[oaicite:14]{index=14}
Downstream systems
- Ad managers
- Publishing APIs
- Scheduling tools
- Internal automation services
Governed trigger rules
- No clearance → no trigger
- No bypass routes
- All triggers recorded
- Optional dual-approval for high tiers
Step 6: Audit & Traceability
Defensible documentation. After execution, the system records classification, approval chain, confirmation, and status history. :contentReference[oaicite:17]{index=17}
Recorded after execution
- Risk classification + tier
- Approval chain + identity
- Execution confirmation
- Status changes + escalation history
- Retention within deployment environment
Workflow integrity
The workflow is deterministic, policy-driven, configurable, and enforced in private deployment environments. Creative teams move fast. Governance ensures they move safely. :contentReference[oaicite:19]{index=19}